Places You Should Be Sharing Your Content
In today’s busy online world, just making good content isn’t enough. If you want your advice, stories, and skills to make a difference, people need to see them. But where should you actually post your content? The best approach is to share your work across several kinds of sites and platforms that match who you want to reach and what you want to achieve. This lets your content reach more people and connect with those who care about what you say.
More than two decades ago, Bill Gates said “Content is King,” and that idea is still true now. Strong content matters, but even the best material needs to be put where people will find it. Sharing your content in the right places is key for making your brand known and growing your business. These days, people have easy access to information and want to choose for themselves. Sharing useful content helps you tell your story, stand out, and build strong connections with readers and customers. The right strategy can also help you find completely new audiences who are already searching for what you have to offer.
Your aim is to shape each piece of content for the people you want to reach-and to put it where it will do the most good. Posting in the right places not only brings more views, but helps you win trust, improve social signals, get better leads, keep people on your site, boost your search rankings, and improve your main results. As content expert Rebecca Lieb said, “There is no content strategy without a measurement strategy.” You need to know what your goals are before you start sharing. With so many new pieces of content online every day, knowing where and how to post your work helps make sure it doesn’t get lost.
Types of Places to Share Your Content
Sharing content the right way means knowing what kinds of sites and channels are out there. Each one offers something different and helps you connect with separate groups of people. Instead of just posting everywhere, think about which places will work best for each item you want to share. It’s not just about repeating the same post-it’s about making the most of each channel.
Owned Channels: Websites, Blogs, and Email Newsletters
Your site and blog are your main online “home.” Everything you make can live there first. Linking your content on your own site helps bring people back and is also good for search engines. Posting regular, good blog articles can improve your search results and build links to your site, helping show you know your field. Keep in mind that your blog should be easy for everyone to use, including people with disabilities, and should reach readers around the world by supporting different languages.
Email is still one of the best ways to reach people personally. Email subscribers are usually more open to sharing what you send than people seeing your content for the first time on social media. Collect your list naturally, ask people what they want to get and how often, and stick to a steady schedule. You might also try SMS (text) marketing-text messages get opened and read much more than many emails.
Social Media: Facebook, X (Twitter), LinkedIn, Instagram, Pinterest
Social media helps you reach many different people, but each site works in its own way. Facebook still has a huge audience. You can share content on your personal page, in groups, or on your business page. Include short quotes or blurbs to get people interested, and use Facebook features like groups or ads to reach more viewers.
On X (previously Twitter), you can connect with millions of users every day. You can also repost your content at different times since people log in from various time zones, but change up the message each time. Tagging others, joining chats, and using images or video helps increase attention. Just know that posting links can sometimes hurt your reach, so try sharing parts of your content directly, or post images or video with your messages.
LinkedIn is great for business networking and sharing longer written articles. You can even repost full blog posts without worrying much about search engine problems, but changing the title and a bit of the article helps. You can also write longer posts with LinkedIn’s publishing feature or send out LinkedIn newsletters to your followers.
Instagram is designed for sharing photos and videos. People can’t click links in posts, but you can still interest them with strong visuals and direct them to a link in your bio. Tools exist to help you add multiple links to your profile to share more.
Pinterest is where people go to find new ideas through pictures. It’s especially good for content that looks nice, like infographics. Make images with clear text, and break down big ideas from your blog into several “pins” to bring in more visitors.
Community Groups: Facebook Groups, Slack Communities, Discord
Online groups help you reach people with specific interests who are more likely to pay attention. Facebook Groups are good for new customers and for getting feedback. Join the group, share your content once in a while (like once a month), and make sure you join the conversation beyond just posting your own links.
Slack groups with a certain focus are getting more active. Rules are often strict, so you’ll need to take part in discussions and add helpful answers or data, not just drop links. The same is true for Discord groups-take time to get to know the group before sharing your content, and always offer something valuable in your posts.
Professional and Niche Networks: LinkedIn Groups, Growth Hackers, BizSugar
Other websites and networks focus on specific industries or topics. LinkedIn Groups let you meet others in your field, answer common questions, and share what you know. You should join discussions regularly so that people trust you when you share your own posts.
On Growth Hackers, you can share articles about marketing or business growth. Your posts are checked by the team before going live, so make sure what you share helps others. If enough people like your article, it might be included in their email updates.
BizSugar focuses on B2B professionals and small business owners. You can share articles about marketing, running a business, or technology, and join groups for your industry. This can help you connect with business leaders in your area of expertise.
Online Forums and Q&A Sites: Reddit, Quora
Forums and question-answer sites have big, active user bases, but you have to be careful in how you share. Reddit, for example, has strict rules against spam. You need to join groups (subreddits), share other people’s content, and only add your own once you’ve become part of the community. A good rule is to make sure roughly 80% of what you share is from others, and only 20% is your own, to avoid being seen as self-promotional.
Quora is another platform where you can build your name by answering questions. You can also use it to research what people are interested in. Answer questions where your knowledge applies, and link back to your site where relevant. This not only helps others but also can bring new visitors to your web pages.
Content Sharing and Aggregator Sites: Medium, Flipboard, Scoop.it, Mix.com
Some websites are set up just for sharing articles and collecting content. Medium lets you post your blog articles to reach more readers. Updating or changing part of the post before you add it is helpful. Long articles often get the most attention.
Flipboard lets you collect articles into digital magazines, sharing your content and other helpful information to build your reputation.
Scoop.it allows users to find and share articles in many fields. You can add your content to be seen by others who might share it, and you can also see what’s popular to get ideas for your own next posts.
Mix.com (which used to be StumbleUpon) is another way to save and share links. Share a mix of your posts and similar articles from others to get noticed.
Video and Visual Platforms: YouTube, Vimeo, SlideShare, Infographic Sites
Pictures, graphics, and video get more attention than words alone. Uploading videos to YouTube, the world’s second-largest search engine, can help you reach people who like watching more than reading. You can turn your articles into helpful video summaries, and by using important keywords and tags, you make your videos easier to find in searches.
Vimeo is another place to show your videos to a new audience beyond YouTube.
SlideShare, which connects with LinkedIn, is the top site for sharing presentations. Take your blog’s main points and make a slide deck. This is especially good for educators or people showing business knowledge.
Infographics are easy to share and often picked up by other websites, bringing you more links. Tools online can help turn your posts into infographics, and you can upload those to sites dedicated to infographics for even more visibility.
Podcast Directories and Webinars
Audio and online events let you teach and connect with people in new ways. If you make a podcast, try turning recent blog posts into episodes. Platforms like Spotify for Podcasters allow you to reach people who like to listen instead of read.
Running a webinar is also effective. You can talk about the key lessons from your blog or share behind-the-scenes info, leading viewers back to your website for the full story. These live sessions give you a chance to answer questions and show you’re an expert.
Guest Blogging and Content Syndication
Writing for someone else’s blog, or inviting others to write for yours, helps boost your authority and grow your reach. Guest blogging also helps you build up links to your site from other trustworthy websites, which is good for search rankings. Always ask before you send a post, and target blogs that match your main interests and audience. Pay attention to their rules and try to share a topic that’s already popular with readers.
Content syndication-reposting your work on sites like Medium or Scoop.it-helps you get your work seen by new people and brings more visitors to your main website. This lets you get more value out of the content you’ve already created.
Frequently Asked Questions about Sharing Your Content
Knowing where and how to share content brings up lots of questions. Here are some that come up most often:
Should You Share Content on Every Platform?
It might seem like a good idea to post on every site you find, but that’s usually not the best move. Not every platform works well for every topic or every group of people. Trying to manage too many sites can spread your time and effort too thin. Instead, focus on the few places where the people you want to reach spend the most time, and match your content style to what works best there. Customizing your posts gets better results than just putting the same message everywhere.
Each platform has a different way of showing people new posts, so what works on one (like LinkedIn) might not succeed on another (like Instagram or Reddit). Take time to learn how each space works, and make sure you’re putting effort into the sites where you are most likely to connect with your audience and reach your goals.
Is Duplicate Content a Problem?
Copying the same content to different sites can be risky, especially for search engines like Google. Posting identical articles in many places might lower your rankings. Some platforms, like Medium and LinkedIn, allow reposting and even add special code to show search engines where the original is. Still, it’s smart to change titles and a few details each time you share an article somewhere else. Make sure your own website version is the “main” one. Shortened or reworded social media posts are usually not a problem.
Do Platform Algorithms Affect Who Sees My Content?
Yes, the rules and systems that decide what people see on platforms (algorithms) matter a lot. Social media sites especially sort posts by what they think each person wants to see, often giving more attention to content that gets likes, comments, or shares. Sometimes, simply adding a link can lower your post’s reach because the site wants people to stay longer. Posting in the format each platform likes, such as video or questions that invite replies, can help your work show up more often. Figuring out what each platform “wants” helps you get your posts seen by more people.
| Content Type | Best Places to Share |
|---|---|
| Blog Posts | Your website, LinkedIn, Medium, Growth Hackers, Scoop.it |
| Videos | YouTube, Vimeo, Facebook, Instagram |
| Infographics | Pinterest, infographic directories, SlideShare |
| Podcasts | Spotify, Apple Podcasts, other podcast directories |
| Short News/Updates | Facebook, X, Instagram |
| Expert Answers | Quora, Reddit, LinkedIn Groups |
Spending time to share your content in the right places leads to better results than posting everywhere. Focus on the spots that fit your audience-and shape your message each time for the best chance of success.
