A/B testing, also called split testing or bucket testing, is an important method used in digital marketing. Simply put, A/B testing means making two different versions of something digital-such as a landing page, an email, a digital ad, or an app screen-and showing each version
Technical SEO means improving the technical setup of a website so it shows up better and works properly in search engines. You can think of it as the maintenance work that helps search engines easily find, read, and store your website’s pages. Where regular SEO
If you’ve come across the phrase “brand recognition” in business or marketing and wondered what it means, here’s a simple explanation. Basically, brand recognition is about how quickly and easily people can pick out your brand in a busy crowd of other brands. Imagine spotting
Are you wondering how to write a case study? Great choice! Case studies are strong tools for sharing knowledge and building trust. Instead of a plain report, think of a case study as a story that explains a real example-whether it’s a person, organization, event,
Online business changes quickly, and using the right digital marketing channels is key to connecting with your audience. Digital marketing, also called online marketing, includes many techniques and tools to help promote brands, products, and services online. Unlike print or TV ads, digital marketing uses
Curious about article writing? Simply put, an article is a non-fiction piece written to inform, persuade, or explain something to a specific group of people. Articles are usually factual, direct, and set up in a way that’s easy to read. They are like packets of
Are you curious about how to write content that holds your readers’ attention until the very last word? In today’s internet age, people are bombarded with information, and most content gets overlooked. To stand out, you need to write in a way that connects, keeps
A Go-to-Market (GTM) strategy is a plan that a business uses to introduce a new product or service, or to enter a new market with something it already offers. It acts as a step-by-step guide showing how a company plans to reach its customers and
What is customer journey mapping? Customer journey mapping is a way to show the full story of how a customer experiences a brand, product, or service. It creates a clear picture, usually using visuals, of every interaction from the first moment a customer notices your business
What Is the ROI of Online Marketing? Many businesses ask: what is the ROI of online marketing? In short, digital marketing ROI shows how much profit your online marketing brings in compared to what you spend on it. Simply put, it answers, "Are we earning more